Sketching is arguably the most important part of a logo design project. In this stage of the design many, many ideas can be explored quickly and efficiently.

If you’re a follower of logo design you’ve no doubt seen the… I’ll be kind and say controversial, logo design for the 2012 London Olympics. If not, behold! A years work and 400,000 pounds later, the above logo is what we’re given.

VSA Partners, Inc. recently posted this interview with graphic designer Sol Sender, leader of creative development for the Obama ’08 campaign logo, as well as many alternative designs explored during the icons development.

2009 is nearly upon us, and so we look back at 50 rebrands from the last year. Some for the better, some for the worse.

A bit of logo design fun courtesy of Mario over at Different Thinker. A collection of 70 renowned marks mashed together for your interest.

Look at this logo. Simple, scalable, a little quirk on the W that’s easy to remember. A nice monogram for whoever W.E. may be. Now what if I told you it was for the Alliance for Climate Protection… yes, I was a little confused too.