I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

This logo was designed for Sydney clothing outlet Allioop. Proprietor Alicia wanted a simple, minimal logo design to clearly reflect the business, the above was chosen from various ideas.

Pieces of thread, stylized women’s figures and outfits, a variety of logotypes and various other ideas where explored before finalizing the above, a single page of some alternate ideas is show below. Continue reading...

This is a pair of magazine covers i did some time ago as part of my studies. One for New Scientist magazine, the other for DG magazines annual student design competition. Continue reading...

Donaldson’s Jewellers located in Coughs Harbour specializes in engagement and dress rings, as part of a revamp to their business John & Cheryl recently contacted me to design a new logo and business card for them.

Previously their business card consisted of a photo of maroon silk cloth with no real logo to speak of. Since John and Cheryl specialise in rings it was decided this had to feature in their new logo design. Continue reading...

I was recently approached by a new business setting out to sell youth clothing and fashion accessories particularly focused around skateboarding. As part of my research into the area I found some excellent illustrative works which inspired this series of self promotional designs for skateboard artwork based on the clothing and skate brand Toy Machine. Continue reading...

Located in Sydney, Altek Security provides network and computer related security products and services.

As their business revolved around digital security, not mechanical security such as locks etc. the blue outline was chosen to represent ethernet cables, while the “E” features 2 modular connectors to re-enforce the concept of networking. Continue reading...