Based in Adelaide, Figbird Design produces mixed media jewellery and decorative objects for the home with a specialty for upmarket limited edition and small run pieces.

Proprietor Susi got in touch with me for her new brand identity before the business’ expected expansion into interstate and international markets.

With a clean, simple and art deco feel in mind, the above custom wordmark was created, built from Paul Renners Futura Light. Note the custom g.

A stand alone icon was also an integral part of the design, the above icon will be used both as imprints in jewellery as well as trinkets, charms and other packaging and printed collateral. Simplicity was particularly important as the icon will need to be produced at small sizes in various metals.

Some sketches of alternate logo ideas as always:

Stationery and website design are also underway and will be posted in due course.

What do you think?

Your feedback is appreciated.

• Logo design for Donaldson’s Jewellers (2)
• Flyer design for self promotion (2)
• Logo design for Onsite Insight (0)

Maxim Transport provides freight and transport for small to medium size loads, including shipping container transport, and operates through Brisbane, Sydney, Melbourne and Adelaide.

There previous logotype was something akin to Bookman Old Style Italic, very dull and not in the spirit of these modern movers. The above logo was designed to better reflect the reliable and dedicated service they pride themselves on.

Here is a handful of alternate ideas as always.

Feedback is welcome.

And appreciated like always, what do you think?

• Logo design for The Cloudmaker Gallery (0)
• Logo design for Allioop (0)
• Logo design for Onsite Insight (0)

Located outside central Melbourne, Giordano Barista is a quaint, hole in the wall cafe that prides itself on serving simply the finest coffees.

With no previous visual identity as such, the above mark was developed to help turn the cafe and accompanying patisserie into a memorable brand for its locals.

Here are some alternate logo ideas as always.

Your thoughts?

Any alternatives you might have pursued, your thoughts are appreciated.

• Logo design for Frans Cafe (3)
• Logo design for Allioop (0)
• Logo design for Allan Peters (2)

The above logo was designed for Cill Brokerage, a stock brokerage firm located outside Los Angeles, California. Senior partner Alan Cill wanted a simple, strong logo which suggested the professional growth of both their company and investors portfolios.

Some sketches of alternate logo ideas as always:

What do you think?

Feedback is welcome as always.

• Brand identity for Figbird Design (1)
• Logo design for Maxim Transport (0)
• Logo design for Performance Sails (0)

Located around 2 hours north of Sydney, Vera Oils is a grower and producer of culinary oils and vinegars. Previously the brand didn’t really have a logo to speak of and was using an photograph of an olive and their mark.

While their products are primarily olive based, owner Marcus felt a photograph was too specific ( not to mention photographs don’t make for good logos anyway ) and not appropriate for all their products, hence a new design was needed.

It was important to Marcus that the logo focus on the ingredients of their products and quality is their primary goal. Several ideas were explored such as the using oils themselves, olive branches and various representation of growth and nature.

At the time, Marcus’s budget allowed for a redesign of the logo and corporate stationery but not their range of product packaging. As a result the olive silhouette was chosen to fill the void of the existing logo while being simple but distinct enough to apply to their range of products.

As always here is a handful of sketches of alternate logo design ideas.

a,b : using a drop of oil and olive respectively as an a .
c : olive brand forming the r.
d : V monogram holding a splash of liquid.
e : dove with an olive branch.
f : dove with olive branch also forming a V monogram.
g : simple olive silhouette which evolved into the final mark.
h : V monogram using an olive branch.
i : Veras a represented by an oil decanter.

What do you think?

Comments are welcome as always.

• Logo design for Greg Barrett (0)
• Logo design for Performance Sails (0)
• Logo design for Motorhead (0)

Wine labels for Dunlor wines, Cabernet Merlot and Savignon blanc signature series. Single colour labels and die-cut on matte laminated stock.

• Personal business card design (2)
• Flyer design for self promotion (2)
• Logo design for Cill Brokerage (2)

Located in Sydney, Fran’s cafe specializes in organic food and healthy snacks. A clean, fresh logo was desired to promote the healthy lifestyle Fran subscribes to and promotes through her family business.

Being a cafe, obviously coffee came to mind when developing logo ideas. In the end these options were set aside as natural food and health is Frans focus. The above clean, modern logotype was chosen with a simple sprig to better represent the overall feel of Frans.

As always, here is a page of alternate ideas explored.

a : leaf as “cup” and saucer.
b : torn leaf for F of frans.
c,d : flower / leaf used in place of a.
e,f,g : growing plant used as a letter
h,i : a leaf used as steam from coffee cup.
j : the negative space from curls of steam creating a leaf.

What do you think?

Comments are welcome as always.

• Logo design for Giordano Barista (3)
• Logo design for Allioop (0)
• Logo design for Star Paper (0)

Adam from Performance Sails Brisbane contacted me to design the first logo for his sail manufacturing and repair workshop.

The brief was simple, a minimalist logo design suggestive of the quality of the work and the performance of their products that could be reproduced on a variety of difficult substrates, sailing canvas, ship hulls etc.

A single sail was chosen placed at the far side of the horizon suggesting speed and surpassing their competition. The decision was made to use black only ( shown in reverse above ) for consistency when reproducing the logo on a variety of substrates as previously mentioned.

Here are half a dozen sketches of some of the alternate ideas.

a : ship with branded sails.
b : stylized mast/sail and boat to form PS monogram.
c : filled and flapping sails forming capital letters.
d : pointed anchor/arrow tying sailing/movement together.
e : waves underlining sails.
f : stylized mast/sail for capital P and italic logotype.

What did you think?

Feedback is welcome as always.

• Logo design for Motorhead (0)
• Logo design for Greg Barrett (0)
• Logo design for Star Paper (0)

Living and working in Sydney, Allan peters is both a professional musician and guitar instructor. Many musical ideas revolving around Allan’s performances and tuition were explored while developing the logo.

Notes, sheet music, microphones, speakers etc. were all tried as well as performer silhouettes and stage lights before finalizing the guitar pick monogram.

Below is a page of alternate ideas as always, do any take your fancy?

a : musical note in place of p.
b : guitar body and full guitar as AP monogram.
c : guitar pics and pause symbol as letters.
d : variety of guitar pick placements to form another AP monogram.
e : microphone in place me l.
f : guitar shaped logotype.
g : Allan Peters sticker across a guitar case.
h : guitar pick decorated with AP initials.

Any thoughts?

Comments are always appreciated.

• Logo design for Performance Sails (0)
• Logo design for Greg Barrett (0)
• Logo design for Vera Oils (0)

Greg Barrett is a self employed professional photographer from Sydney’s beautiful Bondi Beach offering services in studio and portrait as well as weddings and other events.

As part of his new branding, the above mark was developed for his new logo design. Below are some alternate ideas that were explored.

a, f, g : various ideas revolving around looking through a cameras view finder.
b : a photo album monogram.
c : a single film negative used as a monogram.
d : the tails ends of film strips forming a stylized gb.
e : film canister stamped with monogram.
h : Greg Barrett written around a lens in place of the usual manufacturer text.
i : monogram created from side view of film canisters.

What do you think?

Everyone in 3, 2, 1, comment!

• Logo design for Performance Sails (0)
• Logo design for Vera Oils (0)
• Logo design for Allan Peters (2)