Branding, logo and graphic designer from Melbourne - Andrew Keir » Graphic design portfolio

Logo design for Figbird Design

Andrew Keir — Tue, 06 Jul 2010 08:32:39 +0000

Based in Adelaide, Figbird Design produces mixed media jewellery and decorative objects for the home with a specialty for upmarket limited edition and small run pieces.

Proprietor Susi got in touch with me for her new brand identity before the business’ expected expansion into interstate and international markets.

With a clean, simple and art deco feel in mind, the above custom wordmark was created, built from Paul Renners Futura Light. Note the custom g.

A stand alone icon was also an integral part of the design, the above icon will be used both as imprints in jewellery as well as trinkets, charms and other packaging and printed collateral. Simplicity was particularly important as the icon will need to be produced at small sizes in various metals.

Some sketches of alternate logo ideas as always:

What do you think?

Your feedback is appreciated.

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Logo design for Figbird Design

Logo design for Maxim Transport

Andrew Keir — Tue, 26 Jan 2010 22:09:13 +0000

Maxim Transport provides freight and transport for small to medium size loads, including shipping container transport, and operates from Brisbane down to Melbourne and Adelaide.

There previous logotype was something akin to Bookman Old Style Italic, very dull and not in the spirit of these modern movers. The above logo was designed to better reflect the reliable and dedicated service they pride themselves on.

Here is a handful of alternate ideas as always.

Feedback is welcome.

And appreciated like always, what do you think?

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Logo design for Maxim Transport

Logo design for Giordano Barista

Andrew Keir — Tue, 15 Dec 2009 01:08:23 +0000

Located outside central Melbourne, Giordano Barista is a quaint, hole in the wall cafe that prides itself on serving simply the finest coffees.

With no previous visual identity as such, the above mark was developed to help turn the cafe and accompanying patisserie into a memorable brand for its locals.

Here are some alternate logo ideas as always.

Your thoughts?

Any alternatives you might have pursued, your thoughts are appreciated.

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Logo design for Giordano Barista

Logo design for Cill Brokerage

Andrew Keir — Sat, 14 Nov 2009 08:13:52 +0000

The above logo was designed for Cill Brokerage, a stock brokerage firm located outside Los Angeles, California. Senior partner Alan Cill wanted a simple, strong logo which suggested the professional growth of both their company and investors portfolios.

Some sketches of alternate logo ideas as always:

What do you think?

Feedback is welcome as always.

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Logo design for Cill Brokerage

Logo design for Vera Oils

Andrew Keir — Fri, 23 Oct 2009 00:36:48 +0000

Located around 2 hours north of Sydney, Vera Oils is a grower and producer of culinary oils and vinegars. Previously the brand didn’t really have a logo to speak of and was using an photograph of an olive and their mark.

While their products are primarily olive based, owner Marcus felt a photograph was too specific ( not to mention photographs don’t make for good logos anyway ) and not appropriate for all their products, hence a new design was needed.

It was important to Marcus that the logo focus on the ingredients of their products and quality is their primary goal. Several ideas were explored such as the using oils themselves, olive branches and various representation of growth and nature.

At the time, Marcus’s budget allowed for a redesign of the logo and corporate stationery but not their range of product packaging. As a result the olive silhouette was chosen to fill the void of the existing logo while being simple but distinct enough to apply to their range of products.

As always here is a handful of sketches of alternate logo design ideas.

a,b : using a drop of oil and olive respectively as an a .
c : olive brand forming the r.
d : V monogram holding a splash of liquid.
e : dove with an olive branch.
f : dove with olive branch also forming a V monogram.
g : simple olive silhouette which evolved into the final mark.
h : V monogram using an olive branch.
i : Veras a represented by an oil decanter.

What do you think?

Comments are welcome as always.

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Logo design for Vera Oils

Wine labels for Dunlor Wines

Andrew Keir — Sun, 27 Sep 2009 06:42:30 +0000

The above labels were designed for Wine label designs for Dunlor Wines, Cabernet Merlot and Sauvignon Blanc signature series. Single colour labels and die-cut on matte laminated stock.

What do you think?

You’ll have to forgive the short write up, I designed these quite some time ago and unfortunately the development sketches etc. have since been disposed of. Hopefully the label designs themselves are interesting enough.

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Wine labels for Dunlor Wines

Logo design for Frans Cafe

Andrew Keir — Wed, 12 Aug 2009 14:21:57 +0000

Located in Sydney, Fran’s cafe specializes in organic food and healthy snacks. A clean, fresh logo design was desired to convey the healthy lifestyle Fran subscribes to and promotes through her business.

Being a cafe, obviously coffee came to mind when developing logo ideas. In the end these options were set aside as natural food and health is Frans focus. The above clean, modern logotype was chosen with a simple sprig to better represent the overall feel of Frans.

As always, here is a page of alternate ideas explored.

a : leaf as “cup” and saucer.
b : torn leaf for F of frans.
c,d : flower / leaf used in place of a.
e,f,g : growing plant used as a letter
h,i : a leaf used as steam from coffee cup.
j : the negative space from curls of steam creating a leaf.

What do you think?

Comments are welcome as always.

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Logo design for Frans Cafe

Logo design for Performance Sails

Andrew Keir — Tue, 07 Jul 2009 10:13:16 +0000

Adam from Performance Sails Brisbane contacted me to design the first logo for his sail manufacturing and repair workshop.

The brief was simple, a minimalist logo design suggestive of the quality of the work and the performance of their products that could be reproduced on a variety of difficult substrates, sailing canvas, ship hulls etc.

A single sail was chosen placed at the far side of the horizon suggesting speed and surpassing their competition. The decision was made to use black only ( shown in reverse above ) for consistency when reproducing the logo on a variety of substrates as previously mentioned.

Here are half a dozen sketches of some of the alternate ideas.

a : ship with branded sails.
b : stylized mast/sail and boat to form PS monogram.
c : filled and flapping sails forming capital letters.
d : pointed anchor/arrow tying sailing/movement together.
e : waves underlining sails.
f : stylized mast/sail for capital P and italic logotype.

What did you think?

Feedback is welcome as always.

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Logo design for Performance Sails

Logo design for Allan Peters

Andrew Keir — Fri, 26 Jun 2009 19:34:52 +0000

Living and working in Sydney, Allan Peters is both a performing musician and guitar instructor. Many musical ideas revolving around Allan’s performances and tuition services were explored while developing the logo.

Notes, sheet music, microphones, speakers etc. were all tried as well as performer silhouettes and stage lights before finalizing the guitar pick monogram.

Below is a page of alternate ideas as always, do any take your fancy?

a : musical note in place of p.
b : guitar body and full guitar as AP monogram.
c : guitar pics and pause symbol as letters.
d : variety of guitar pick placements to form another AP monogram.
e : microphone in place me l.
f : guitar shaped logotype.
g : Allan Peters sticker across a guitar case.
h : guitar pick decorated with AP initials.

Any thoughts?

Comments are always appreciated.

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Logo design for Allan Peters

Logo design for Greg Barrett

Andrew Keir — Sat, 16 May 2009 20:16:51 +0000

Greg Barrett is a self employed professional photographer from Sydney’s beautiful Bondi Beach offering services in studio and portrait photography as well as weddings and other events.

As part of his new branding, the above mark was developed for his new logo design. Below are some alternate ideas that were explored.

a, f, g : various ideas revolving around looking through a cameras view finder.
b : a photo album monogram.
c : a single film negative used as a monogram.
d : the tails ends of film strips forming a stylized gb.
e : film canister stamped with monogram.
h : Greg Barrett written around a lens in place of the usual manufacturer text.
i : monogram created from side view of film canisters.

What do you think?

Everyone in 3, 2, 1, comment!

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Logo design for Greg Barrett

Logo design for The Cloudmaker Gallery

Andrew Keir — Thu, 26 Mar 2009 00:36:06 +0000

Nestled in the Blue Mountains 2 hours west of Sydney, The Cloudmaker Gallery is a complete art supply and workshop as well as a gallery showcasing regular collections of photographic and painted works of the beautiful surrounding landscape.

Both their logo and stationery are printed in full colour, and as always here is a page of alternate ideas explored during the project.

What do you think?

Your feedback is always appreciated.

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Logo design for The Cloudmaker Gallery

Flyer design for self promotion

Andrew Keir — Thu, 19 Mar 2009 12:45:46 +0000

This is a single page flyer I designed for some recent local self promotion. Small batches of each where printed in 4 different colours to appeal to different targets, and printed in 2 colours on 300gsm stock with a satin varnish.

Would they catch your eye?

I normally find work through my blog or referrals, this is my first experiment with printed advertising so here’s hoping they reach some interested readers.

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Flyer design for self promotion

Logo design for Star Paper

Andrew Keir — Wed, 11 Mar 2009 06:45:33 +0000

Star Paper in Northern Sydney specialises in small quantity paper orders perfect for those with small runs or without the accounts sometimes required by larger vendors.

As part of their new brand identity the above logo was developed. Proprietor Aaron already had his heart set on blue which wasn’t a bad choice, the last requirements being a single colour logo simple enough to be reproduced on a wide variety of substrates.

Many ideas were explored around folds, cuts and sheets of paper featuring a star. As well as some more nature and astrology inspired ideas, here is a single page of some alternate ideas.

What do you think?

I’d love to know as always.

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Logo design for Star Paper

Logo design for Red Robin

Andrew Keir — Tue, 17 Feb 2009 21:12:49 +0000

On a recent holiday to Melbourne I wandered into the ( soon to be branded as ) Red Robin book store. After chatting with proprietor Robin ( who has red hair, who’d have guessed… ) about an author we both liked, she asked what I did for a living and after discovering I was a designer, revealed she didn’t yet have an visual identity for her up and coming business.

So much for the holiday, hey?

Robin had already decided she wanted her logo design to incorporate a robin, this is a bird in case you were wondering, various breed of which often sport a red chest, face or head.

After developing some ideas the choice for imagery came down to the bird itself, or a blue egg. Though clever and memorable, it was worried that the fact robins eggs are blue might be too obscure a fact and the logo design would seem nonsensical.

Ultimately Robin loves her red and so a stylized robin was chosen instead to perch on the typeface. A serif typeface was chosen as literature is typically printed in a serif font for ease of reading, with the final selection being Bodoni.

Here is a handful of sketches of some alternate ideas, the final logo and stationery is finished in 2 colours.

a,b : using robins egg as graphic element.
c,d : a book used as robins wings.
e : a book used as a birds nest.
f : a birds nest holding a book instead of an egg.
g : a birds nest made from books rather than twigs.

What are your thoughts?

Do you feel this logo design is effective? Would you have done anything differently? Your comments are always appreciated.

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Logo design for Red Robin

Logo design for Allioop

Andrew Keir — Tue, 03 Feb 2009 02:57:43 +0000

Allioop is a clothing outlet offering premium brand seconds at reduced costs. Designed for propriety Alicia, the logo strives for a balance between the elegance of the brands and the in-and-out bargain style shopping the store provides.

Pieces of thread, stylized women’s figures and outfits, a variety of logotypes and various other ideas where explored before finalizing the above, a handful of alternate ideas I explored during the project are shown below.

What do you think?

Your thoughts are appreciated.

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Logo design for Allioop