
Have you ever had something printed only to find the final product isn’t quite the colour you expected? A likely cause is the paper used.
Different stocks produce different colours when using the exact same colour ink. If you’re familiar with Pantone colours at all you’ve probably noticed there are seemingly multiple instances of the same colour. 200u, 200m, 200c etc.
On screen these all look the same, on paper these colours will be printed on un-coated, matte and coated stock respectively and produce variations of colours despite the exact same ink being used. This is due to the different absorbent properties of the stock. Continue reading...