Designer barcodes
It’s an unfortunate reality with many packaging designs, that however excellent the design, there is a boring, old, block of a barcode waiting around the corner to wedge itself into the mix. Perhaps no more… Continue reading...
Square one coffee illustrations and package design
I don’t know about you, but nothing tastes better to me in the morning than a steaming hot caramel latte ( very masculine, I know… ) and if said coffee should happen to come from a fabulously illustrated package, all the better.
After deciding a re-brand was in order, Square one set out to “refresh the current logo and completely overhaul the packaging, in hopes to increase sales and drive a new awareness of the brand’s professionalism.”
Upside down! Upside down!
If you’re not Australian you probably didn’t get the Mr. Squiggle reference in the title, but who can pass up an opportunity to relive their childhood. Sorry.
Back to business though, shown here is a line of food packaging for hot air balloon company Reve by Laura Berglund. Laura explains;
I discovered during my research of hot air balloons that the first balloon to take flight landed in an angry farmer’s field, who came running out of his house with a pitchfork ready to attack the intruders. The flyers appeased him with the champagne they brought along, and ever since, it has become a tradition to drink champagne after every balloon excursion.
Thus, I created a line of food packaging, including champagne of course, which was designed upside down to reference the shape of the hot air balloon.
While the whole line of packaging is great, I particular like upside down reference used for the beer and champagne bottles. Continue reading...
So many substrates, so little time
While the bulk of most graphic designers work is destined for paper there’s a whole world of substrates out there. ( substrate is fancy design talk for stuff to stick your design on. )
Gathered from the excellent packaging design site, The Dieline, here is an interesting collection of packaging substrates and designs applied to them, starting with the above conceptual colourless Coke can by Harc Lee.
I’m not sure how pleasant the tactile element of this design would be, 10 points for originality though. Nothing says a masculine cologne like a block of concrete. Continue reading...
