It’s amazing the things that people are able to overcome, not least of all blindness. With colour being used for communication so much in day to day life, let alone if your a graphic designer, I can only imagine some of the difficulties one might face.

With the colouradd system, recognizing and even utilizing colour is now possible.

The system proposed is based on the search of the color, not the light color RGB Ð (R, red; G, green and B, blue), because the colorblind person does not possess the correct vision of the colors, nor a tangible knowledge of how their addition works.

The system proposed is based on the pigment color, using as basis the primary colors: BLUE (cyan), RED (magenta), YELLOW.

In addition to primary and secondary colours, symbols for white and black allow users to expand their colour range into the dozens, as well as using shades of grey and specialty symbols for gold and silver. Continue reading...

Everyone has their favorite colours, I have this… friend, who despite much ridicule is a big fan of pink. Posted on behalf of my friend, here’s a collection of pink(ish) logos to bring everyone around.

Love Factory Inc.

My Pink City. Continue reading...

There are a whole lot of colours out there, around 3000 solids if you believe the folks over at Pantone, but what colour is best for your brand?

Hopefully the small amount of insight share here can help you decide. Without going every possible hue here is a basic guide on thoughts, feelings and emotions associated with colours.

Violet combines the stability and power of red. It is used to symbolize royalty, luxury, elegance, romance, mystery and magic. Violet is however rarely found in nature compared to the other colours, and can appear artificial at times.

Blue. Stability, loyalty, trust and tranquility. Interestingly, around 70% of children aged 5 – 15 prefer colours in the violet to blue range over any other, something to keep in mind if your marketing to children.

Green stands for nature, health, wealth, safety and the growth. On a less positive note the wrong shade of green can also imply sickness or jealousy. Continue reading...

With 2010 on the horizon, Pantone have again awarded their annual colour of the year. This years winner, Turquoise. A color of deep compassion and healing, and a color of faith and truth, inspired by water and sky.

Read on for annual winners from years gone by.

2009, Mimosa. The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance.

2008, Blue Iris. A mix of blue and purple that suggests dependability and magic. Continue reading...

While any good logo design must work in black only, many brands use colour extremely effectively to uniquely identify their brand.

While you might not think simply using, in these cases, yellow, blue, pink or orange would make one brand any more memorable than the next, I think you’d be hard pressed to find someone who didn’t recognize the brands from these Comex advertisements.

Continue reading...