We all talk a big game, now it’s time to put your money where your mouth is.
With two colours, a visual hint and a cryptic clue can you decipher the brands behind these riddles?
Thanks to VYRE, your aim is beat the 21 questions in a time lower than the rest of us.
How did you go?
19/21 for me, a few tricksters in there…
If you’ve ever had a drink in your life you’ll no doubt recognize the iconic bottle design of Absolut Vodka. It stands to reason their are plenty of equal, if not better products when browsing the shelves of your local bottle shop, yet even without the label, Absolut stands out from the crowd. Continue reading...
Every so often a major brand causes a stir within the design community. A new logo design is seeming disliked by all, but despite crushing reviews and predictions of doom, these brands have the power to turn anything into a ubiquitous symbol in time.
It’s easy to look at the before and after of a logo design and not like it, but what about after it’s had a year or two (and a few million dollars) of branding and advertising behind it?
Most notorious in my mind from the last year or two is Pepsi, Wacom and the 2012 London Olympics. Now that they’ve had some time to sink in, has your opinion changed? Continue reading...
There are a whole lot of colours out there, around 3000 solids if you believe the folks over at Pantone, but what colour is best for your brand?
Hopefully the small amount of insight share here can help you decide. Without going every possible hue here is a basic guide on thoughts, feelings and emotions associated with colours.
Violet combines the stability and power of red. It is used to symbolize royalty, luxury, elegance, romance, mystery and magic. Violet is however rarely found in nature compared to the other colours, and can appear artificial at times.
Blue. Stability, loyalty, trust and tranquility. Interestingly, around 70% of children aged 5 – 15 prefer colours in the violet to blue range over any other, something to keep in mind if your marketing to children.
Green stands for nature, health, wealth, safety and the growth. On a less positive note the wrong shade of green can also imply sickness or jealousy. Continue reading...
After announcing the change back in April this year, energy and oil provider Statoil have yesterday adopted their new brand identity. The new identity has been received with mixed results. While many give the brand credit for it’s boldness, the final execution has received a bit of criticism.
In ticking off the 5 key features of a good logo, is the mark describable, memorable, effective in black and scalable? Yes. But is it appropriate? Many people seem to think no.
It’s definitely not the typical image that comes to mind when thinking about oil and energy, but that’s the point. After reading Statoils objectives for the design I think the Scandinavian Design Group has done well.
