I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

While any good logo design must work in black only, many brands use colour extremely effectively to uniquely identify their brand.

While you might not think simply using, in these cases, yellow, blue, pink or orange would make one brand any more memorable than the next, I think you’d be hard pressed to find someone who didn’t recognize the brands from these Comex advertisements. Continue reading...

@issue have posted their latest quiz, the know your brand alphabet featuring a letter from 26 brand marks and logotypes. A few of the brands no longer exist so don’t feel bad if you miss a few. Continue reading...

My partner and I have been looking to move to Melbourne for some time now and so I was particularly interested to see my future Cities new image.

The logo was developed by the Australian branch of Landor Associates for just shy of $200,000 and according to CEO Dr Kathy Alexander has the following objectives:

• Consolidation of multiple logos into a single, strong, cutting-edge design
• Better identification of services City of Melbourne is delivering
• Greater brand impact and flexibility
• More cost and time-effective in-house design and brand management

Below are a dozen alternate colour schemes, as well as the final mark which is said to represent the cultural and artistic nature of Melbourne. Continue reading...

Namics is a web design, development & IT company based in Germany. After seeing their new logo design, a near paragraph of text set in Arial, I was unimpressed to say the least. As I read on however, the design took an interest twist.

Described by design studio Head, Namics new branding is “real time corporate identity”, an ever changing mark ranging from a single word to billboard size bodies of copy. Continue reading...

I knew Virgin had a quite a variety of sub brands but was surprised when reading this article on VIBE to find Richard Branson’s empire is made up of more than 200 companies. Books, radio, wine, coffee, gambling, health services, basically anything you can think of.

“The extensiveness of the Virgin brand is reflected in the visual styles of the individual brands and sub-brands. In isolation, these brand identities might do their work but the problem gets visible when they are placed side by side as shown here.

Apart from the (mostly) red colour and the very recognisable Virgin script typeface, many of the visual identities of the Virgin sub-brands look like they have been made overnight by the manager of the brand himself, without having to follow many rules or guidelines.” Continue reading...