Melbourne city gets a new logo design and brand identity.

Created by design firm Heads, Namics’ new branding is “real time corporate identity”, an ever changing mark ranging from a single word to billboard size bodies of copy.

Spanning over 200 sub-brands, the Virgin Empire is a resounding success. It’s branding however, is a bit of a mess.

Well it’s that time again, Pepsi seem set to roll out yet another re-brand in response to the economic slowdown continuing “to pressure the North American liquid refreshment beverage category.” Of course the re-brand has nothing to do with trying to top Coca-Cola’s latest branding efforts…

2009 is nearly upon us, and so we look back at 50 rebrands from the last year. Some for the better, some for the worse.