I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

Having grown up in Sydney, I often find myself comparing it to my now home town of Melbourne. While there are pros and cons for each, Sydney’s new logo design and brand identity definitely comes in second.

Gone is AOL’s old logo design, while their new dynamic brand identity can be seen far and wide.

Or so I thought, curse you April fools…

Think you know your brands? Take the quiz and find out.

Even if you’ve never had a drink in your life, your sure to know the Absolut’s Vodka bottle. And whether or not its the best Vodka on the shelf, it’s certainly the most recognisable.

It’s easy to compare the before and after of a major brands logo design and not like it, but what about after a year or two has past, and a few millions dollars have been poured into advertising?