60 brand identity redesigns of 2010
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With 2010 coming to a close, here’s a look back at 60 logo design tweaks and brand identity changes from the year gone by.
>> Read: 60 brand identity redesigns of 2010Sydney vs Melbourne – New brand identities
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Having grown up in Sydney, I often find myself comparing it to my now home town of Melbourne. While there are pros and cons for each, Sydney’s new logo design and brand identity definitely comes in second.
>> Read: Sydney vs Melbourne – New brand identitiesAOL’s new brand identity, 60 logo designs and counting
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Gone is AOL’s old logo design, while their new dynamic brand identity can be seen far and wide.
>> Read: AOL’s new brand identity, 60 logo designs and countingIs great branding better than a great product?
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Even if you’ve never had a drink in your life, your sure to know the Absolut’s Vodka bottle. And whether or not it’s the best Vodka on the shelf, it’s certainly the most recognisable.
>> Read: Is great branding better than a great product?Does unpopular branding grow on you?
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It’s easy to compare the before and after of a major brands logo design and not like it, but what about after a year or two has past, and a few millions dollars have been poured into advertising?
>> Read: Does unpopular branding grow on you?What colours suit your brand identity design?
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Choosing the right colour is one of many important factors when developing your brand identity.
>> Read: What colours suit your brand identity design?