With 2010 coming to a close, here’s a look back at 60 logo design tweaks and brand identity changes from the year gone by.

Having grown up in Sydney, I often find myself comparing it to my now home town of Melbourne. While there are pros and cons for each, Sydney’s new logo design and brand identity definitely comes in second.

Gone is AOL’s old logo design, while their new dynamic brand identity can be seen far and wide.

Even if you’ve never had a drink in your life, your sure to know the Absolut’s Vodka bottle. And whether or not it’s the best Vodka on the shelf, it’s certainly the most recognisable.

It’s easy to compare the before and after of a major brands logo design and not like it, but what about after a year or two has past, and a few millions dollars have been poured into advertising?

Choosing the right colour is one of many important factors when developing your brand identity.

With 2009 drawing to an end, it’s time to look back at 50 rebrands and new logos designs from the year gone by.

After announcing the coming change earlier this year, energy and oil provider Statoil have yesterday adopted their new brand identity. The new identity has been received with mixed results.

Not terribly mature I know, but I think we have a new winner when it comes to memorable brand names.

The right use of colour can go a long way to supporting your brand identity.