There are two problems with public service advertisements like road safety. We all know accidents happen, and we all think it won’t happen to us.

You can only see so many images of crashed cars before they lose their impact and eventually disregard them completely. How then, do you convey a message that is already known to an audience that’s desensitized to its content?

This Sussex Safer Roads advertisement is captivating, a simple powerful message, not just stuffed full of worthless scare tactics.

What do you think?

The best ad I’ve seen in ages.

Just what every girl wants for Valentines day, a sparkly ring. If for some reason that doesn’t cut it, how about a holiday to one ( or more ) of these exotic locations? Continue reading...

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As you may or may not know, today marks the 20th anniversary of the day the Berlin wall fell. To celebrate Becks have launch this accompanying campaign, I almost like them as much as their beer. Almost… Continue reading...

It’s always interesting in advertising to see how competing brands sell products which are essentially the same, in this case bottled water.

Obviously there’s the convenience of buy a bottle when one is out and about, but outside of that I’ve always wonders why people regularly pay for something which is essentially free from the tap.

I’m sure it’s no surprise to people that many bottled waters are simply water tap water, while bottles featuring the snow capped peaks of Mount Everest are actually filled in Texas. But then there’s this…

Kona Nigari is desalinated ocean water, sold as water concentrate, for which a 60ml bottle goes for a whopping $33.50 US. The punch line is, you’re instructed to dilute it with regular water. Continue reading...