Burnley logo design – A pile of “stuff”
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As part of an intended 3 year rollout and $180,000 US rebrand, the English town of Burnley, Lancashire, last week began its journey with its new logo at the helm. No seriously… this is it.
Leading the way for Burnley is this ball of stuff, each strand of which represents a different element of Burnley. Red for urban, green for rural areas and half a dozen other colours for various unspecified traits of the town.
Gordon Birtwistle, leader of Burnley Council is quoted as saying “Burnley might have been a mess eight or nine years ago, but this shows we’re on the up.”
Wow. If this represents the town today I’d hate to have seen the place 9 years ago.
What do you think?
3 years is a long road, I wonder if the logo design will last.
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While I can appreciate new directions, this logo is WAY to messy.
Omar,
Indeed Omar, especially considering the town is self is what could only be called classic. To take such a bizarre path seems quite out of character for the place.
You find see a little of what I mean from the imagery on the Burnley website here.