Branding with colour

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simpsons yellow

While any good logo design must work in black only, many brands use colour extremely effectively to uniquely identify their brand.

While you might not think simply using, in these cases, yellow, blue, pink or orange would make one brand any more memorable than the next, I think you’d be hard pressed to find someone who didn’t recognize the brands from these Comex advertisements.

smurfs blue
pink panther
garfield orange

Do any other brands come to mind?

I’m thinking Coca-Cola red, Cadbury purple, Twitter blue…


3 thoughtful comments on “Branding with colour”

  1. Jessica says:

    Your idea of using colors to make a particular product unique is quite interesting. Now that I think about it, I can come up with several examples. Starbucks is green, McDonalds is yellow and red, and Nokia is blue.

  2. Andrew Keir says:

    That’s the idea Jessica, Starbucks and McDonalds are both excellent examples.

  3. Rori says:

    I’ve always believed that color can be & often is a major foundation to a companies image & recognition. Frankly, with my brand I’m still working on this, but only because as I’m developing, I want to make certain what I choose sticks.

    The ones you list, the ones in the comments, it just proves that color is a major sense stimulation!


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