Is great branding better than a great product?.
If you’ve ever had a drink in your life you’ll no doubt recognize the iconic bottle design of Absolut Vodka. It stands to reason their are plenty of equal, if not better products when browsing the shelves of your local bottle shop, yet even without a label or packaging design, Absolut stands out from the crowd.
With more label designs that you can poke a stick at, each as different as the next, one might think there would be little unity across the brand. Even with no label at all, they are unmistakable.
What do you think?
I don’t drink vodka, it’s a blank bottle, yet for some reason I want to buy it…
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