60 brand identity redesigns of 2010
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As 2010 draws to an end, here is a look back at 60 refreshed and redesigned logos and brand identity designs from the year gone by. For better or worse here they are, and as always there’s…
The good… The Black Star Co-Op Pub and Brewery.
The bad… MTV.
And the ugly… Yellow Pages.
Aecom.
Ageas, formerly Fortis Insurances.
Argos.
Astral Media.
Brand Australia.
The Bank of Taipei.
Bausch & Lomb.
Brock University.
Caribou Coffee.
The Government of Chile.
Cielo. Formerly VisaNet, Brasil.
Coates Hire.
Cousins Subs.
Dodge.
Esurance.
Expedia.
The short-lived Gap logo. In the space of just 6 days Gap announced it’s new brand identity, launched a design contest to redesign it, cancelled said content, and finally reverted to their original logo design. Time well spent…
Girl Scouts of the United States of America.
The Gay & Lesbian Alliance Against Defamation.
Google. Still a little drop shadow there, perhaps next year they’ll remove it completely. Fingers crossed.
Griffin Technology.
Hebrew National.
Hodges Real Estate.
Brand Hong Kong.
Interclick.
The Lending Club.
The Library of Congress.
Mapquest.
I believe this is for the Spalding Groups online store, McCainStore, not an updated campaign logo for Senator John McCain himself. The site was unfortunately down at the time of writing.
The controversial Missile Defence Agency logo design. Conspiracy or coincidence, what do you think?
Another brand gone full circle. The new MOCA logo is in fact their original design from the 1980′s.
Molson Canadian.
Mount Royal University, Canada.
Microsoft’s software suite, Office.
Brazilian cable provider, Net.
Norwegian telecommunications provider Netcom.
Organic Farming, on behalf of the European Commission for Agriculture and Rural Development.
Premier Global Services, now known as… ebi? e6i? p6i? Oh, it’s PGi. Apparently legibility wasn’t high on the list of criteria for their new logo.
Radiotelevisione Italian.
Rare.
The City of Regina.
Rhapsody.
Roosevelt University, Illinois.
The online repository, Scribd.
Seattles Best Coffee.
Skittles.
Sorbonne Nouvelle, University of Paris.
Technicolor.
The popular Linux distribution, Ubuntu. On a related note, I’ve been experimenting with Ubuntu for a while now and if you’re looking to make the switch from Windows, Ubuntu comes highly recommended. It’s effortless to install and fairly painless when it comes to learning the UI ( in my experience ).
One caveat for fellow designers however, while all the Windows programs I’ve attempted to run on Ubuntu work, the Adobe Creative Suite definitely does not, and there are apparently no plans to resolve this in the foreseeable future. Consider this my petition to Adobe to get busy on the issue.
The UK Space Agency.
The State University of New York.
The University of Waterloo.
Water for People.
Wikipedia.
Workopolis.
After a little fine tuning of their logo a few years back, Comcast have rebranded completed at Xfinity.
Yodel, formerly the Home Delivery Network.
What do you think?
A few good and bad as always. Black Start is definitely my favourite, while the Yellow Page pebble just leaves me confused. How about you?
P.S. You can also check out rebrands of 2009, and designs from 2008.
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Sometimes new design is very good, sometimes not. I like the new brand Australia logo.
Sergey,
I’m a little resilient to the use of a boomerang to be honest. Only for the fact that it’s fairly stereotypical of Australia, right up there with having pet kangaroos and “throwing shrimp on the barby”.
The concept certainly isn’t without merit though and I think it’s executed fairly well. I guess I’m on the fence over this one.
Some of the earlier logo designs for yellow pages would have been more suitable me thinks..
Andrew,
Indeed. I’m still lost as to how a casual observer is supposed to get the “pebble as a directory” metaphor. What do you think, strangest logo of the bunch?
I certainly prefer some of David’s initial logo concepts over the final design.
I’m not sure it’s all that bad, but the earlier ones had more merit…
Ha ha ha, the Google update is ridiculous! How much did they spend on that one ;)
I don’t know who Rare are but I like that new logo a lot. The Bank of Tapei is a nice update too.
I think Water for People is the best logo update of them all. Love the shapes and colours in the new logo.
Being a Brit, I’m inclined to say the UK Space Agency stands out for me as a definite improvement.
I think the best logo of all time – which should never change – is Sony.
Apple is a distant second (notice how both sell products at premium prices because of their logos).