60 brand identity redesigns of 2010

. Both comments and pings are currently closed.

2010 rebranding logos

As 2010 draws to an end, here is a look back at 60 refreshed and redesigned logos and brand identity designs from the year gone by. For better or worse here they are, and as always there’s…

black star
The good… The Black Star Co-Op Pub and Brewery.

mtv logo
The bad… MTV.

yellow pages
And the ugly… Yellow Pages.

aecom
Aecom.

ageas
Ageas, formerly Fortis Insurances.

argos
Argos.

astral
Astral Media.

australia
Brand Australia.

taipei logo
The Bank of Taipei.

bausch
Bausch & Lomb.

brock uni
Brock University.

caribou coffee logos
Caribou Coffee.

chile government logos
The Government of Chile.

cielo
Cielo. Formerly VisaNet, Brasil.

coates hire
Coates Hire.

cousins suns logo
Cousins Subs.

dodge logos
Dodge.

esurance logos
Esurance.

expedia logo design
Expedia.

gap helvetica logo
The short-lived Gap logo. In the space of just 6 days Gap announced it’s new brand identity, launched a design contest to redesign it, cancelled said content, and finally reverted to their original logo design. Time well spent…

girl scouts logo
Girl Scouts of the United States of America.

new glaad logos
The Gay & Lesbian Alliance Against Defamation.

google
Google. Still a little drop shadow there, perhaps next year they’ll remove it completely. Fingers crossed.

griffin
Griffin Technology.

hebrew national
Hebrew National.

hodges real estate logos
Hodges Real Estate.

brand hong kong
Brand Hong Kong.

interclick
Interclick.

lending club
The Lending Club.

libraries logo
The Library of Congress.

mapquest logos
Mapquest.

mccain branding
I believe this is for the Spalding Groups online store, McCainStore, not an updated campaign logo for Senator John McCain himself. The site was unfortunately down at the time of writing.

mda logos
The controversial Missile Defence Agency logo design. Conspiracy or coincidence, what do you think?

moca logo
Another brand gone full circle. The new MOCA logo is in fact their original design from the 1980′s.

molson canadian logo design
Molson Canadian.

mount royal uni branding
Mount Royal University, Canada.

ms office software logos
Microsoft’s software suite, Office.

net logo
Brazilian cable provider, Net.

netcom
Norwegian telecommunications provider Netcom.

eu
Organic Farming, on behalf of the European Commission for Agriculture and Rural Development.

premier global
Premier Global Services, now known as… ebi? e6i? p6i? Oh, it’s PGi. Apparently legibility wasn’t high on the list of criteria for their new logo.

rai
Radiotelevisione Italian.

rare
Rare.

regina logos
The City of Regina.

rhapsody logos
Rhapsody.

roosevelt uni
Roosevelt University, Illinois.

scribd
The online repository, Scribd.

coffee logo designs
Seattles Best Coffee.

candy logos
Skittles.

sorbonne nouvelle
Sorbonne Nouvelle, University of Paris.

technicolor logo
Technicolor.

ubuntu linux logo design
The popular Linux distribution, Ubuntu. On a related note, I’ve been experimenting with Ubuntu for a while now and if you’re looking to make the switch from Windows, Ubuntu comes highly recommended. It’s effortless to install and fairly painless when it comes to learning the UI ( in my experience ).

One caveat for fellow designers however, while all the Windows programs I’ve attempted to run on Ubuntu work, the Adobe Creative Suite definitely does not, and there are apparently no plans to resolve this in the foreseeable future. Consider this my petition to Adobe to get busy on the issue.

uk space
The UK Space Agency.

uni new york
The State University of New York.

waterloo logo design
The University of Waterloo.

water logo
Water for People.

wikipedia logos
Wikipedia.

workopolis
Workopolis.

comcast xfinity logo
After a little fine tuning of their logo a few years back, Comcast have rebranded completed at Xfinity.

yodel
Yodel, formerly the Home Delivery Network.

What do you think?

A few good and bad as always. Black Start is definitely my favourite, while the Yellow Page pebble just leaves me confused. How about you?

P.S. You can also check out rebrands of 2009, and designs from 2008.


8 thoughtful comments on “60 brand identity redesigns of 2010”

  1. Sergey says:

    Sometimes new design is very good, sometimes not. I like the new brand Australia logo.

  2. Andrew Keir says:

    Sergey,

    I’m a little resilient to the use of a boomerang to be honest. Only for the fact that it’s fairly stereotypical of Australia, right up there with having pet kangaroos and “throwing shrimp on the barby”.

    The concept certainly isn’t without merit though and I think it’s executed fairly well. I guess I’m on the fence over this one.

  3. Some of the earlier logo designs for yellow pages would have been more suitable me thinks..

  4. Andrew Keir says:

    Andrew,

    Indeed. I’m still lost as to how a casual observer is supposed to get the “pebble as a directory” metaphor. What do you think, strangest logo of the bunch?

    I certainly prefer some of David’s initial logo concepts over the final design.

  5. I’m not sure it’s all that bad, but the earlier ones had more merit…

  6. Kiren says:

    Ha ha ha, the Google update is ridiculous! How much did they spend on that one ;)

  7. Aaron VIII says:

    I don’t know who Rare are but I like that new logo a lot. The Bank of Tapei is a nice update too.

  8. Robert says:

    I think Water for People is the best logo update of them all. Love the shapes and colours in the new logo.


PLEASE NOTE: To prevent spam, your first comment will be moderated so there may be a short delay before it appears. Feel free to leave your thoughts on multiple posts, and they will all appear in no time.

Start your graphic design project
Subscribe and connect

LinkedIn Google+ RSS Email

Topics of discussion

Sitemap.

www.andrewkeir.com is owned and operated by Urizen Media Pty Ltd ACN 166 463 627.

Copyright©. All rights reserved. Graphic designer Melbourne. Logo designer Melbourne. Branding, business cards.