As 2010 draws to an end, here is a look back at 60 refreshed and redesigned logos and brand identity designs from the year gone by. For better or worse here they are, and as always there’s…
The good… The Black Star Co-Op Pub and Brewery.
The bad… MTV.
And the ugly… Yellow Pages.
Ageas, formerly Fortis Insurances.
The Bank of Taipei.
Bausch & Lomb.
The Government of Chile.
Cielo. Formerly VisaNet, Brasil.
The short-lived Gap logo. In the space of just 6 days Gap announced it’s new brand identity, launched a design contest to redesign it, cancelled said content, and finally reverted to their original logo design. Time well spent…
Girl Scouts of the United States of America.
The Gay & Lesbian Alliance Against Defamation.
Google. Still a little drop shadow there, perhaps next year they’ll remove it completely. Fingers crossed.
Hodges Real Estate.
Brand Hong Kong.
The Lending Club.
The Library of Congress.
I believe this is for the Spalding Groups online store, McCainStore, not an updated campaign logo for Senator John McCain himself. The site was unfortunately down at the time of writing.
The controversial Missile Defence Agency logo design. Conspiracy or coincidence, what do you think?
Another brand gone full circle. The new MOCA logo is in fact their original design from the 1980’s.
Mount Royal University, Canada.
Microsoft’s software suite, Office.
Brazilian cable provider, Net.
Norwegian telecommunications provider Netcom.
Organic Farming, on behalf of the European Commission for Agriculture and Rural Development.
Premier Global Services, now known as… ebi? e6i? p6i? Oh, it’s PGi. Apparently legibility wasn’t high on the list of criteria for their new logo.
The City of Regina.
Roosevelt University, Illinois.
The online repository, Scribd.
Seattles Best Coffee.
Sorbonne Nouvelle, University of Paris.
The popular Linux distribution, Ubuntu. On a related note, I’ve been experimenting with Ubuntu for a while now and if you’re looking to make the switch from Windows, Ubuntu comes highly recommended. It’s effortless to install and fairly painless when it comes to learning the UI ( in my experience ).
One caveat for fellow designers however, while all the Windows programs I’ve attempted to run on Ubuntu work, the Adobe Creative Suite definitely does not, and there are apparently no plans to resolve this in the foreseeable future. Consider this my petition to Adobe to get busy on the issue.
The UK Space Agency.
The State University of New York.
The University of Waterloo.
Water for People.
After a little fine tuning of their logo a few years back, Comcast have rebranded completed at Xfinity.
Yodel, formerly the Home Delivery Network.
What do you think?
A few good and bad as always. Black Start is definitely my favourite, while the Yellow Page pebble just leaves me confused. How about you?