Apple changes its typeface to Verdana

Well, I’ve been had. After Ikeas switch to Verdana as it’s corporate typeface, and seeing the above product shots, I was baffled but ready to believe that Apple too had made the switch.

I’m a here and now kind of guy, and unless there is a big red mark on my planner for an upcoming deadline I’m usually fairly obvious to the date. Having forgotten my own birthday 5 times for example, it took a while for it to click.

April fools!

Curse you idsgn, for your convincing trickery. One of these years I’ll remember the date, maybe…

• Keep it simple stupid – Logo design 101 (5)
• A sense of irony – Beating writers block (2)
• What colour suits your brand? (4)
• Ban comic sans (2)
• Burnley logo design – A pile of “stuff” (2)