The trademark application filed by Australian retailer Woolworths over a year ago may now be contested by Apple to avoid potential “customer confusion”. While the above Apple and Woolworths logos ( show above respectively ) have some similarity I think Apple are, to say the least, over reacting.
Both logos in my opinion are clearly distinct. Additionally the Woolworths logo is always shown in colour where available while the Apple logo uses none, adding to the difference.
While the Woolworths logo is undoubtedly reminiscent of an apple, taking action for this reason alone would suggest that no one may ever an apple for branding every again, and I’m fairly certain Apple didn’t “invent” the piece of fruit from which they took their name.
Another important factor in copyright is competing interests. If a similar logo is developed by a rival company dealing in the same products and demographic then certainly this would merit more concern.
While Woolworths supermarket and fuel station chains deal in some minor I.T. products such as mobile phones, I don’t see them as much of a threat to the computer and MP3 player market.
What do you think?
A few steps too far by Apple in my opinion.