A logo to get your hands on
Posted October 25th, 2008.
Sensata, latin for sense is a manufacturer of all manor of sensors and control systems. At a glance the logo looks nice, makes sense ( no pun intended… ) and is admittedly quite clever, but how well does it really work?
According to designer Nicolas Aparicio…
Braille has relevance in suggesting a passion to resolve customer problems and the cool-gray-to-hot-red color flow suggests “giving life to machines.
As I said, I think the idea is clever but when you think about it, a blind person will never see the logo, to sighted people the braille means nothing, and from a logo design fundamentals point of view it’s not describable or memorable, both key features of good logo design.
What do you think?
I’m just not sure…
