A logo to get your hands on
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Sensata, Latin for sense is a manufacturer of all manor of sensors and control systems. If printed in Braille the dots of the graphic element spell the word “sensata” for the reader. At a glance the logo is aesthetically pleasant, the idea makes sense ( no pun intended… ) and is admittedly quite clever. But how well does it really work?
According to designer Nicolas Aparicio…
Braille has relevance in suggesting a passion to resolve customer problems and the cool-gray-to-hot-red color flow suggests “giving life to machines.
As I said, I think the idea is clever but when you think about it, a blind person will never see the logo, to sighted people the braille means nothing, and from a logo design fundamentals point of view the dot pattern isn’t particularly describable or memorable, both key features of a good logo design.
What do you think?
I’m just not sure…
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Never even would have known it was braille.
I don’t like it.
Is it supposed to spell something? In any case it is waaay to fragmented.
Scherschligt,
I doubt many people would without a little explanation.
MNaydenov,
It doesn’t spell a word for reading, but if it embossed on paper for someone who feels/reads braille it says “sensata”.
Hum, I should have read the explanation more carefully, thanks.
Not that it makes much difference…
“Braille has relevance in suggesting a passion to resolve customer problems”…WTF :)
Tries to be too smart, I guess.
MNaydenov,
“Tries to be too smart, I guess.”
That was my thought as well. A similar concept I’ve seen is logo designs using binary code, or alternating symbols which replace the 1′s and 0′s.
Again, it can be clever, but I don’t know if you’d ever get it without it being explained to you.