Comments on: 50 web 2.0 logo designs compared

By: ChristineL

ChristineL — Tue, 25 Oct 2011 16:35:58 +0000

I think some logo colours should just never be messed with since it’s their trademark. Like Levi’s, UPS, Coca-Cola, Pepsi, John Deere (and what’s up with the pink and the little exclamation mark for the tail?)
On the other hand I like the ABC, Motorolla, Cisco. I don’t mind the update on the BBC, but looks a little like it’s sinking in water ;) (Or am I being too critical?)

By: Monster

Monster — Wed, 17 Aug 2011 17:22:55 +0000

I like the Krispy Kreme design. The blue and pink give it a nice retro feel, kind of a neon sign look. Fits the logo’s design pretty nicely.

By: Judy

Judy — Wed, 22 Jun 2011 04:06:20 +0000

I think the Wal-Mart one is an improvement. But then, considering the starting place…

By: Kate

Kate — Sat, 17 Jul 2010 22:09:33 +0000

The colors of the Krispy Kreme 2.0 logo really put me off food.

By: MikeyMo

MikeyMo — Thu, 17 Jun 2010 10:08:46 +0000

I love the BBC logo!

By: Omar

Omar — Tue, 15 Dec 2009 19:12:02 +0000

I like Citi, Coca-Cola, ABC, and the Cisco logos.

I really like the combination of blue and red for the Coca-Cola logo and the green and blue on the Citi logo. These days it’s hard to get away from reflection and top shine. If you can master it, you’re on a different level.

I’ve always liked the BBC logo’s concept, very simple shapes and letters. Thanks for sharing, Andrew.

By: Andrew Keir

Andrew Keir — Sun, 29 Nov 2009 01:37:02 +0000

Ewan, All valid points, most couldn't be reproduced in or against a black background and all would have printing restrictions. As I said before there are few I don't mind, but overall I still much prefer the classics. You might be interested in taking a look at these... 10 favorite logo marks and 10 favorite logotypes.

By: Ewan

Ewan — Sat, 28 Nov 2009 00:12:22 +0000

Can anyone say ‘overuse of mirror effects’? Good to see so many companys seeing the error of their ways, I do like ‘fancy’ but when it comes to logos I think the simpler the better wouldn’t you think Andrew?

I can’t imagine it’s easy to utilise one of the logos with a mirror effect on a darker background without a complete overhaul.

By: Andrew Keir

Andrew Keir — Thu, 29 Oct 2009 08:13:30 +0000

Tara,
There a bit of a mix from what I’ve seen. Some are in use, a few are concept only which I don’t think were put to use anywhere.

By: Tara

Tara — Wed, 28 Oct 2009 22:45:55 +0000

Are these actual logos designed by the companies? The MasterCard one is BIZARRE! McDonalds. Adobe… do not want.

By: Andrew Keir

Andrew Keir — Fri, 09 Oct 2009 05:32:14 +0000

André,
There’s an interesting point in cultural differences to be sure, I don’t know if John Deere has a presence in Brazil but I doubt “gay” was an image they were going for.

By: André

André — Thu, 08 Oct 2009 21:08:01 +0000

I’m not sure about the adobe one… I think they should keep the red instead the orange gradient… My favorites are the BBC, Walmart and visa!

About the the deer, it’s kinda complicated to me, because in Brazil, deer is how they usually call gay ppl, and using it pink, its like it pushes it more, you know? but i liked it anyway… the magenta looks great!

By: Andrew Keir

Andrew Keir — Thu, 08 Oct 2009 10:19:41 +0000

Carlo,
They’re about the limit for me I think, no more detailed than those.

Jaydee,
Pink is one of the more popular colour choices for sure, at least the John Deere logo is relatively simple.

By: Jaydee

Jaydee — Thu, 08 Oct 2009 10:08:56 +0000

I like a few, the IBM and Coke ones are o.k. Not sure about the pink deer though…

By: Carlo

Carlo — Thu, 08 Oct 2009 10:07:11 +0000

Love VISA and ABC ;-)