50 web 2.0 logo designs compared
The brightest of colours, 3D lighting, glossy finishes and a reflection or two are all signature traits of Web 2.0 logo designs. It’s been a few years since the Web 2.0 boom and while a few have lasted the years many have not.
Below is a collection of globally recognized brand marks in both their 2.0 and traditional versions. Some are actively in use, some are beta logos only and some have come and gone.
I also quickly threw together a quick version of what my own logo design might look like in web 2.0 style, I’m not a fan… How do you think they compare to their traditional counterparts?
What do you think?
There are a few I don’t mind, the Cisco, IBM & BBC designs are all simple adaptations.
Most on the other hand like the Adidas, Mastercard and 3M designs really don’t do it for me. How about you?
Love VISA and ABC ;-)
Carlo´s last blog ..Il futuro dei Social Network applicato alla vita reale
I like a few, the IBM and Coke ones are o.k. Not sure about the pink deer though…
Carlo,
They’re about the limit for me I think, no more detailed than those.
Jaydee,
Pink is one of the more popular colour choices for sure, at least the John Deere logo is relatively simple.
I’m not sure about the adobe one… I think they should keep the red instead the orange gradient… My favorites are the BBC, Walmart and visa!
About the the deer, its kinda complicated to me, because in Brazil, deer is how they usually call gay ppl, and using it pink, its like it pushes it more, you know? but i liked it anyway… the magenta looks great!
André,
There’s an interesting point in cultural differences to be sure, I don’t know if John Deere has a presence in Brazil but I doubt “gay” was an image they were going for.
Are these actual logos designed by the companies? The MasterCard one is BIZARRE! McDonalds. Adobe… do not want.
Tara,
There a bit of a mix from what I’ve seen. Some are in use, a few are concept only which I don’t think were put to use anywhere.
Can anyone say ‘overuse of mirror effects’? Good to see so many companys seeing the error of their ways, I do like ‘fancy’ but when it comes to logos I think the simpler the better wouldn’t you think Andrew?
I can’t imagine its easy to utilise one of the logos with a mirror effect on a darker background without a complete overhaul.
Ewan´s last blog ..Crime Scene Basics
Ewan,
All valid points, most couldn’t be reproduced in or against a black background and all would have printing restrictions.
As I said before there are few I don’t mind, but overall I still much prefer the classics. You might be interested in taking a look at these…
10 favorite logo marks and 10 favorite logotypes.
I like Citi, Coca-Cola, ABC, and the Cisco logos.
I really like the combination of blue and red for the Coca-Cola logo and the green and blue on the Citi logo. These days it’s hard to get away from reflection and top shine. If you can master it, you’re on a different level.
I’ve always liked the BBC logo’s concept, very simple shapes and letters. Thanks for sharing, Andrew.
Omar´s last blog ..Creating a Basic Flash Video Player