Comments on: 50 rebrands of 2009

By: Andrew Keir

Andrew Keir — Thu, 28 Apr 2011 21:41:52 +0000

Vikash,

Correct, they are a digital media hardware and software company.

By: Vikash Kumar

Vikash Kumar — Thu, 28 Apr 2011 05:18:52 +0000

Hey Andrew,
Really a nice collection. I like the “Avid Technology”, is this any music company? I am just asking because the logo is looking like music buttons (Fast, forword…ect).
Thanks for sharing with us.

By: Andrew Keir

Andrew Keir — Tue, 14 Sep 2010 13:27:52 +0000

Hi Amanda, A Rebrands of 2010 post is ~~in the works, so stay tuned.~~ available right here.

By: Amanda Vlahakis

Amanda Vlahakis — Tue, 14 Sep 2010 11:52:26 +0000

So many of these re-brands are worse aren’t they.

Those that I think are vastly improved include Alberta, ChickeNow, ArmorAll, and Dick Smith.

Thanks for pulling together so many examples :)

By: Andrew Keir

Andrew Keir — Tue, 07 Sep 2010 01:44:08 +0000

Hi Mark,

The Hodges logo design is interesting, I’ve still been seeing their old branding on signs around my area ( south Melbourne ) over the last few weeks. It must be very new.

I’m about due to do a rebrands of 2010 blog post, I’ll be sure to include it. Thanks for the tip.

By: Mark Lowe

Mark Lowe — Tue, 07 Sep 2010 01:12:57 +0000

Stumbled across your site Andrew - great articles. Just noticed Hodges changed their logo very recently. Old logo design. New logo design. I'm a fan of the update.

By: Andrew Keir

Andrew Keir — Tue, 09 Feb 2010 22:24:45 +0000

Adam,
Maybe next year to completely removed the shadow from Opera.

Jackee,
The Wacom logo is a bizarre design, there’s no doubt.

Sonia,
From a static logo point of view I’m not a fan of the BFI design, I’d be interested to see it in motion though. I imagine this is where it shines, so to speak.

By: Sonia

Sonia — Tue, 09 Feb 2010 21:13:49 +0000

It’s nice that the British Films Institute’s designer found a use for the “lens flare” effect.

By: Jackee

Jackee — Thu, 28 Jan 2010 22:41:18 +0000

Loser of the year: Wacom.
Winner of the year: Valio.

By: Adam

Adam — Tue, 05 Jan 2010 11:30:50 +0000

Opera could have just dropped the silly space-wasting shadow. Kraft lost it, the old one is better, just modernise it. Most improved with smaller footprint and more clarity. Ruby Tuesday and Snapple are good example of this.

But Packard Bell went wrong way. Beats me why Xerox went to a ball. However ‘nickelodean’ is the exception, that orange goop splat is so iconic and speaks to being a fun kids brand.

Mouse one is cute.

By: Andrew Keir

Andrew Keir — Tue, 15 Dec 2009 16:10:29 +0000

Omar, There's a few heading in that direction, you might also be interested in reading another of my posts comparing 50 Web 2.0 logo designs compared side by side with there traditional counterparts to see the really shiny stuff.

By: Omar

Omar — Tue, 15 Dec 2009 13:12:31 +0000

If you notice, a lot of these have gone from dull and sharp to shiny and round, I suppose it’s the new “Web 2.0″.

By: Andrew Keir

Andrew Keir — Wed, 09 Dec 2009 11:05:25 +0000

Ed
All valid points you raise there, I do believe though that the reason for that saying is many people do judge books by there cover, so to speak.

The initial point of contact is after all made by the visual identity alone, without any prior interactions or experiences, It’s certainly best in my opinion to get this portion of your brand correct.

Thanks for the interesting train of thought.

By: Ed Silk

Ed Silk — Wed, 09 Dec 2009 10:58:48 +0000

Interesting comparisons, but there is a danger in just focussing on the logo and judging the success of a re-brand on that alone. It means you ignore other ways in which a consumer interacts or experiences a brand, such as tone, behaviours or physical spaces.

Though a brand logo should act as the distillation of the brand’s core idea, it is just one component that can used to express it. The old saying of, “Don’t judge a book by its cover” for me rings true in this instance.

By: Andrew Keir

Andrew Keir — Mon, 30 Nov 2009 17:02:17 +0000

Jimbob, I google'd the old logo, I assume this is it? I'm with you, a change for the better in my opinion. Ewan, Except for a being lower case their old logo is much the same as the A.V. Club logo too. Maybe next time for something original. Terry, The RKO logo in particular could do without it for sure.