With 2009 coming to an end it’s time to look back at 50 re-brands of the year gone by, as always there are the good… Opera web browser.
The bad… Xerox’s beach ball.
And the ugly… Whatever the hell this thing is from wacom.
For better or worse here are they are.
The latest logo from Hewlett Packard, er, I mean the Atlanta Journal-Constitution.
The Canadian province of Alberta.
The British Film Institute.
Xe, formerly Blackwater Security.
Chipotle, now I like Mexican food and logos.
Melbournes Connex train system.
Dick Smith. Unfortunately in my experience the Techxperts seem to consist of 15 year olds who can’t understand what I’m talking about.
Duane Reade pharmacies.
The Game Show Network.
Hudson Bay Co.
Hertz rental services.
My Little Pony, I was always more of a dinosaur figurine kind-of-guy myself, but this one of the my preferred re-brands to date.
Pick n Pay.
Pips for hair.
The Society for Environmental Graphic Design.
Starz, another favourite. It would want to be for its 25 million dollar roll out.
Good Humour, or Streets as It’s know here in Australia. More on their re-brand here.
Sur La Table.
The Vancouver Convention Centre.
And finally WGN America, I don’t know that the new logo does much for them, but anything beats the old monster.
What do you think?
Any favourites? Any pet hates?
P.S. You can also check out rebrands from 2008, here.