50 rebrands of 2008

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ab inbev logo
2009 is nearly upon us, and so we look back at 50 rebrands from the last year. Some for the better, some for the worse, starting with AB InBev.

ae logo
A&E.

atlanta bread logo
Atlanta Bread.

barclay logo
Barclay Card.

bell logo
Bell.

best buy logo
Best Buy.

bnz logo
Bank of New Zealand.

cafepress logo
Cafepress.

cnet logo
cnet.

correos de mexico logo
Correos De Mexico.

direct tv logo
DirectTV.

dolby logo
Dolby.

ducati logo
Ducati.

econolodge logo
Econolodge.

emege logo
Emerge.

essar logo
Essar.

euronews logo
Euronews.

fido logo
Fido.

first data logo
First Data.

good housekeeping logo
Good Housekeeping.

hp logo
Hewlett Packard.

hunter logo
Hunter.

lifetime logo
myLifetime.

mapquest logo
Mapquest.

memorex logo
Memorex.

metallica logo
Metallica.

mexicana logo
Mexicana.

michaels logo
Michaels.

mindshare logo
Mindshare.

museum of london logo
The Museum of London.

ford mustang logo
Fords Mustang.

philips logo
Philips, it’s changed honestly, you just need to look real close.

philadelphia orchestra logo
The Philadelphia Orchestra.

popeyes logo
Popeyes.

posten logo
Norway Post. More on this logo design here.

quickchek logo
Quickchek.

rede globo logo
Rede Globo.

rtve logo
rtve.

seattle childrens hospital
The Seattle children’s hospital.

stop n shop logo
Stop & Shop.

sunkist logo
Sunkist.

super 8 logo
Super 8 Motels.

sysco logo
Sysco.

taf logo
The Athletes Foot.

tasti d lite logo
Tasti D Lite.

ufl logo
The United Football League.

walmart logo
Walmart.

wgn logo
WGN America.

woolworths logo
Woolworths / Safeway.

yellowpages logo
Yellowbook.

What do you think?

I don’t know about you, but I’m still reeling at the WGN America “logo”.


2 thoughtful comments on “50 rebrands of 2008”

  1. Omar says:

    I agree with most of these. Correos de MĂ©xico is one of the worst ones. It seems that everyone is heading into round and lower case letters. Whereas a few years ago everything was sharp and blocky. Nice collection!

  2. Andrew Keir says:

    Omar,

    You think most are for the better?

    I quite like the Woolworths and Mindshare graphic elements, as well as the Michaels and Metallica wordmarks. Not much else really does anything for me.


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