A little good advice never hurt anyone. If you’re looking for a few tips on how to improve your graphic design business or just a little insight into how others do things, 100 habits of successful graphic designers is worth a read. On to a few quotes from the book…
Every business has competitors and you want clients to think of you first. Though repeat projects from some clients may be few and far between, keeping in touch occasionally will help secure you in their mind for future work.
Small projects are often treated as churn and burn jobs, but every business starts small. The better the job you do on the small job, the better your chances of landing the big job down the road.
It’s understandable that clients are excited and designers are eager to begin a new project, but you can never have too much information. However comprehensive a design brief might be, whether provided in full by a client or extracted via questions from the designer, there is always more information to be gained.
Don’t stop at just a written brief, have a few conversations. The more you understand the client and the more they understand you, the better it will be for everyone.
Although good graphic design is about what works, and not personal tastes and preferences, they sometimes can’t be avoided with some clients. If you’re constantly butting heads with a client over a their inflexible preconceived ideas or personal tastes the design can only suffer. On the other hand, working with clients on a similar creative wavelength is a recipe for success.
Advice applicable to every business, but seemingly more common in graphic design. The dreaded client who hires you for your expertise, and then proceeds to tell you exactly who/what/how/where/when every little detail should be done.
The moral of the story is, make the most effective use of your time. If your job is to drive the business, leave design to the designers, and vice versa.
To close, a few shots from inside the book.
Can you recommend any good graphic design books? Leave a comment and let me know.