10 favourite logotypes
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To start, I thought I’d confuse you by opening 10 favourite logotypes with the logo design for eight. Seriously though, a logotype is a logo comprised of text only, with no graphic mark, generally either a custom font created for the project, or an existing typeface which has undergone a type treatment. Today I’ll share with you a couple of my favourites.
Families. Logo design for the readers digest publication, by Herb Lubalin.
Fender guitars.
You’ve never too old to like Disney.
Logo from Michael Evamy’s book Logo.
Sink It. Logotype for a golfing putting aid, I foresee my fathers next Christmas present…
Twins logotype, very clever.
Coca Cola. Can’t go past the classics.
Version 2.
The IBM logotype by graphic designer Paul Rand.
How about you?
Do we share any favourites? What other logotypes do you love?
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Fender has always been my favourite logotype. For sure!
Good selection mixing classics and clever logos. I like them :-)