10 favourite logo marks
Posted July 29th, 2009.
A single, simple, recognizable mark is a great asset to any brand. To stand alone from any logotype yet still successfully tell their stories is what makes a mark great.
I’ve included here 10 of my favourite marks for your enjoyment, hopefully they’ll lend you ( and me ) some inspiration for your next logo design project.

Sancti Spiritus Wines. A great mark, this logo design also won logo design annual Wolda’s 2008 award for Best of Europe category.

Martin Newcombe Property Maintenance.

The Guild of Food Writers. This has always been one of my favourite marks, simple and very clever.

The ubiquitous Apple logo design, it seems just about everyone in existence has an I-something now-a-days.

Egg in Spoon.

Elettro Domestici. ED’s logo design is a great use of negative space, a simple power plug used to create both the companies initials. A great monogram.

Fashion Centre.

Horror Films.

Logo design for The Mill. A great, simple mark using only solid bars.

The Word Wildlife Fund, one of the world’s largest independent conservation organizations and most recognizable logo designs.
How about you?
Do we share any favourites? What other marks do you love?


Hi Andrew,
What brand is the filled in “logo” for in your first image here? I’ve seen it around but never come across where it’s from.
Thanks, Sarah.
Excellent choices, Andrew. Martin Newcombe Property Maintenance and the The Guild of Food Writers have been a favorites of mine as well. I really appreciate conceptual designs that work so well in b&w.
Thank you for including my horror films icon. It’s definitely an honor.
Cheers
Josiah Jost’s last blog ..A Look at Brand Presentation across Canada…
Great call on those Andrew, my personal favorites are Martin Newcombe Property Maintenance and Sancti Spiritus Wines.
Josiah, thank you for designing it. I like it a lot.
Sarah, the “logo” mark is from the cover of the book “logo” by Michael Evamy.
I love the Sancti Spiritus Wines logo, I can see why it’s a favorite.